“Today Beyonce posted photos of herself at Coachella wearing the 18-karat Apple Watch Edition and a custom band you can’t buy,” Alex Heath reports for Cult of Mac.

“One of iTunes’ most beloved artists has a solid gold link bracelet for the Watch that Apple doesn’t sell officially,” Heath reports. “And it probably costs more than the Edition itself.”

Heath reports, “Beyonce joins a list of A-listers like Pharrell, Katy Perry, Drake and Sam Smith who were all given an Apple Watch before its April 24th release.”

Beyoncé Knowles with her Apple Watch Edition and solid golf custom Link Bracelet

Beyoncé Knowles with her Apple Watch Edition and solid golf custom Link Bracelet

 
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MacDailyNews Take: Yet another example of Apple Watch marketing that’s so cost-effective, it’s essentially free.

Apple is brilliant. These gorgeous 18-karat gold Apple Watch Editions will begin showing up on the wrists of celebrities, famous athletes, and captains of industry very soon. And they will influence the rest of the world to lust after Apple Watch, too. And, here’s more Apple brilliance, unlike a $51,500 Piaget watch, your average Joe and Jane… will actually be able to partake in the same exact user experience with the Apple Watch and Apple Watch Sport. — SteveJack, MacDailyNews, March 9, 2015

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Apple gives custom Apple Watch Edition with gold Link Bracelet to Karl Lagerfeld – April 15, 2015