"The computer is electronic cocaine for many people. Our brains are wired for finding immediate reward. With technology, novelty is the reward. You essentially become addicted to novelty." So says neuroscientist Peter Whybrow in a new book. He continues: "We can't stop because the brain has no built-in braking system. With most natural constraints gone, all we've got left is our own intelligence and the internal regulatory system in the frontal cortex, the most recent evolutionary addition to the brain. This 'executive brain' regulates impulse control and reasoning. But, Whybrow notes, "despite our superior intelligence, we remain driven by our ancient desires."
by Brendan Lemon | 6/26/12 | Leave a comment |
Tags: brain, neuroscience, Peter Whybrow
