The Dereon clothing line was created by R&B sensation Beyonce Knowles and her mother Tina Knowles. According to the Knowles family members generations of ladies in the family members have influenced the different designs for the Dereon clothes line to give it its distinctive appear and apeal to all kinds of ladies. The title arrived about because "Dereon" was the name of Beyonce's grandmother.
The Dereon fashion line is focused a youthful crowd, and due to this fact the costs are inexpensive so all can pay for to put on the items. The motto for Dereon is "Exactly where the sidewalk and the catwalk satisfy." The clothing line includes items that are cool like sweat outfits, hooded sweatshirts with embroidery, and casual put on. Beyonce utilizes members from her band to model her clothes in the print advertisement marketing campaign for the Dereon clothes.
The House of Dereon grew to become a business while Beyonce was performing in the team Destiny's Child. This was simply because Beyonce's mom would design and handcraft all of the outfits for the all girls singing team. This was because the band didn't have the budget to purchase expensive attire so her mom would make them for all the women. However, Tina Knowles did this kind of an amazing occupation with the designer outfits that individuals loved the bunch not only for their songs but their hip type. The eyesight produced by Tina Knowles set Destiny's Child apart from almost all of their peers.
The Emblem representing Dereon clothing is a 3-branched symbol that represents an iris flower. The flower is connected to the French monarchy which depicts the background of Louisiana. Being as how the Knowles ancestry is from Louisiana and their whole heritage is from that state.
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